Have you ever thought about turning your passion for music into a career in music? Ever wanted to be a part of the music industry, but didn't really know where to start? I'm going to let you on some tips and tricks about being a singer within Sydney’s music scene and discuss industry secrets!
There are so many opportunities to be a part of the music industry and embarking on a career as a singer can be exciting, challenging, hard work and fruitful! Every step of the way is a unique experience. We'll be chatting about tips and tricks from making important connections to what to expect once being immersed in the industry. We'll also dive into important marketing strategies and the ins and outs of working with a label/agent/booker.
Firstly, a little background on me! My name is Alisha and I am a passionate Principal Vocal coach at Sydney Voice Studio and have been working within the Music Industry for 10 years. Throughout my experience, I have sung on national radio stations including Kyle and Jackie'O and NOVA 969 and have sung and performed with international artists like Guy Sebastian and Jessica Mauboy. I have been honoured to be a part of several amazing events held in Sydney including headlining shows at The Sydney Royal Easter Show and have sung on the stages of The Sydney State Theatre and Sydney Opera House.
“Opportunities knock, but they often knock louder when you're in the room.”
How To Make Connections:
When people think of the music industry, they think: big music labels, stressful meetings, multi-billion dollar buildings and people in suits. This may definitely be the case for most, but sometimes, the most important connections you can make, you can find in your local jazz bars, clubs, pubs and live music events!
Some of Australia’s most prominent musicians can be found around Sydney's best live music venues. Some venues even host open mics nights which will give you an opportunity to sing and jam with these VIP’s (very important players). This is how I made connections and found it was a wonderful way to immerse yourself within the Sydney Music Scene, making connections was a bonus! If this interests you, a great venue to visit is "The Monday Jam", held every Monday in Sydney CBD.
Setting Your Worth: How to Charge as a Musician
Know Your Value!
Determining your worth as a musician involves assessing your skills, experience, and the market demand for your skill. A way to begin this, is by researching industry standards and considering factors such as your unique style, your current audience reach, and the level of expertise required for your performances. You can also do this by viewing gigging musicians websites and social media to assess the industry standard.
In terms of gig pricing strategies, you can start by tailoring your pricing to the type of gig and the audience size. For smaller venues or events, a flat fee might be appropriate, while larger and more prestigious events may justify a higher performance fee. Factor in travel expenses, accommodation, and any additional costs to ensure you're not undervaluing your services.
Contracts and Agreements, Working for Agents & Show Reels.
Before entering into any professional arrangement, ensure that you thoroughly review and understand any contracts or agreements. Seek legal advice if necessary to protect your rights and interests. A transparent working relationship is key to avoiding misunderstandings down the line.
Agents & Live Gigs
Have you ever seen live music at your local pub or restaurants? Most of these musicians work with a booking agent who organises these gigs for them. This is a fantastic way to be a "working musician" but takes a fair amount of rehearsal and practise! If you feel that you are up to the stage of live performances, you want to start to get together a "show reel". Heres what you'll need:
You will need to get yourself an ABN This this like a Tax File Number, but its used to identify your business to others when invoicing.
2-3 minute medley video of you performing (2 -3 different songs to show your range) . If you work with another musician, they will need to be apart of the video too.
A repertoire list. This is list of music that you are comfortable to sing/play for a live music event. (This is needs to be at least 200 songs long!) Research popular gig songs and add those to your set.
Music gear that you will take to each gig
Conclusion
Becoming a successful singer in the music industry involves a blend of vocal practise, making connections and preparedness. By honing your vocal skills, understanding your market value, and working on growing positive relationships with agents, you can navigate the world of music with confidence and grace. Embrace the journey, stay true to your art, and let your voice resonate in the hearts of your audience!
Join me for our Professional Music Industry Webinar!